My Journey
The Early Days
I got training in CS, customer research, and design in college. Passionate about understanding customer behavior, in my first job I developed a method merging group interviews and Dungeons and Dragons immersive storytelling.
Crafting Change Through Design
Got a master's in HCI from Carnegie Mellon.
In the SF Bay area, I learned from executive leaders the power of Design to shape products and, through them, the organization.
Leading a Discipline
I left the US for Spain to work on disruptive innovation. I led the UX Design practice and learned the impact of team collaboration and diversity of views.
Leading with Impact across Cultures and Geographies
I learned the importance of data-driven decisions at Google, Ford, and Capital One.
I led teams on three continents to create quick experiments but lasting impact.
I co-founded a start-up and was a coach and mentor for students and UX professionals in the US, South America and Spain.
Leading a Large Design Organization through Change
As acting VicePresident of Product Experience at DocuSign, I managed a team of over 100 professionals during significant change. Working closely with executives, we created and launched a new operational approach for our product teams.
I also championed an Experience team commitment to fostering community and unity, which became the foundation for our team's successful evolution.
